After the “The Incomplete Highsnobiety Guide to Street Fashion and Culture”, Hisnobiety entroduces its second tome, called “The New Luxury: Defining the aspirational in the Age of Hype”.

Highsnobiety digs deeply into the contemporary society; this time, the book is oriented versus the new luxury concept and how street culture became pop culture.

This time, the tome explores the new concept of luxury and how street culture has become pop culture, with several exclusive interviews to some of the designers that are re-modeling the very definition of “luxury” today, including: 

YOON, Matthew Williams, Virgil Abloh, Kim Jones, and Hiroshi Fujiwara.

This special edition defines “New Luxury,” a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it: The New Luxury isn’t just about what you wear, but also what you know.

The HIGHSNOBIETY – THE NEW LUXURY – Limited Edition Book is Available only in selected stores around the world, including Black Box.

Take your copy on and in Store:

Black Box, Via del Gambero 7A – Rome

Black Box, Via Solimena 99A – Naples