Next Nike Air Max 720 will be dedicated to Gilbert Baker, the American artist and gay rights activist designer of the famous rainbow flag (1978).

Baker's flag became widely associated with LGBT rights causes, a symbol of gay pride that has become ubiquitous in the decades since its debut.

From several years, Nike celebrating the Pride month through footwear and apparel decorated in colorful arrays that represents the Gilbert Baker’s vibrant flag.

This time, the multicolored Baker’s flag “invades” the Air Max 720 silhouette, for a limited special edition that that honors the LGBT community: the Nike BE TRUE Collection (this is the name of Nike’s Pack) including the Air Max 90, The Pegasus 35 Turbo, Tailwind and more.

NIKE AIR MAX 720 BE TRUE will be launched on June 4th in store

BLACK BOX

ROME: Via Solimena, 9 A

NAPLES: Via del Gambero 77 A and on blackboxstore.com