PUMA and Hot Wheels announced an exciting new partnership!

The collaboration will bring to life the most iconic Hot Wheels toy cars reimagined in the all-new PUMA RS-X silhouette in time for the renowned toy brand’s 50th anniversary.

The partnership reflects both brands’ commitment to champion innovation through creative collaboration.

Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look awesome and perform.

Five decades later, the brand has evolved from a simple, yet beloved, toy car with orange track system into a global franchise powerhouse that offers fans of all ages multi-channel play experiences.

This season, PUMA is launching the RS-X  sneaker, a reboot of the RS-0 which was built on the classic 80’s Running System (RS) line.

Fusing the new RS-X extreme reinvention sneaker design with the beloved toy cars, it perfectly ties together the Hot Wheels challenger spirit with PUMA’s legacy of redefining sports style with forward-thinking approach to design and technology. 

RELEASE: NOVEMBER 15th IN STORES BLACK BOX and on BLACKBOXSTORE.COM